Star Energy - Accelerating the energy transition

Introduction

Industry

Oil and gas

Role

UI/UX & Motion Designer

Service

Web Design

Website link

View website

Star Energy Group plc is an energy company that has traditionally focused on oil and gas extraction. However, they are gradually shifting toward a more renewable future by developing a geothermal energy business.

I contributed to the visual brand identity of Star Energy by taking the newly created logo and brand elements and further expanding on these concepts. I explored and developed these ideas to design the website for Star Energy, effectively escalating and unifying the brand's visual identity across digital platforms.

Background

Before rebranding Star Energy (formerly IGas Energy Plc), we first redesigned GT Energy's brand identity. GT Energy, a subsidiary focused on deep geothermal projects in the UK and Ireland, received a minimalist design that highlighted their dedication to renewable energy. We also improved their previous logo for better scalability and tested it at key breakpoints.

After finalizing the new logo, I began working on the company's web design. Through this process, I was able to establish the visual identity of the brand and develop through a continues communication with the rest of the team the rest of the branding elements.

Rebranding for a Renewable Future

Shortly after we completed the branding and website for GT Energy, Star Energy (formerly IGas Group) decided to rebrand their company and incorporate GT Energy into their operations.

The objective of this project was to create a distinctive and modern brand identity, along with a website that would embody the company’s shift toward a renewable future.

The company aimed to refresh their logo and give the brand a contemporary look that would not only match but surpass their competitors.

The new logo symbolizes movement, evolution, and transition—reflecting the company’s commitment to a sustainable future. The symbol forms an ‘S’ shape, while the logotype is clean and open, reinforcing the brand’s fresh, forward-thinking identity.

Process

Research

As the design lead on the web design project, I researched the old website's structure, analyzed competitors, and identified the target audience while the brand identity was still evolving. Much of this insight was derived from a client questionnaire, which helped shape the visual approach.