About me
A highly skilled Digital Designer with 5+ years of experience in web design, UI and motion graphics. Expert in Figma, Design Systems, interactive components, animation, and prototyping. Passionate about user-centered design, accessibility, and conversion-driven experiences. Adept at leveraging user research, A/B testing, and Google Analytics to optimize digital products. Strong experience in B2B and B2C environments, with a focus on creating intuitive, scalable design solutions.
Education
University
University of Edinburgh - ECA
Programme
MFA Graphic Design
Year
2016 - 2018
University
University of Sunderland
Programme
BA Multimedia and Graphics
Year
2012 - 2015
Training company
Experience Haus
Programme
Product Design (UX/UI)
Year
2024 Jan - Apr
Work Experience
Company
Carr Kamasa Design
Role
Digital Designer
Service
Web Design, Motion Graphics, Brand
Year
2022 - Current
Led digital design projects in a team of six designers, acting as the main digital design expert.
Delivered sitemaps, wireframes, and interactive prototypes, presenting concepts to key stakeholders.
Developed design systems, to ensure consistency and scalability.
Designed and optimized B2B websites for FTSE100 and AIM-listed companies.
Mentored junior designers, fostering a collaborative and innovative design culture.
Conducted website testing with BugHerd, ensuring high-quality user experiences.
Utilized Google Analytics and heatmaps to analyze audience behavior, improve UX, and guide website enhancements.
Contributed to client presentations, providing data-driven insights to suggest UX improvements and enhance website performance.
Created animations and interactive components to enhance user engagement.
Company
Saffron Interactive
Role
Digital Designer
Service
UI Design, Motion Graphics
Year
2019 - 2022
My role here was focused on creating immersive user experiences and design user centred interfaces for eLearning courses that engage and inform their audience.
That includes my work for Samaritans Veterans app. supporting soldiers reintegrating into society. Received positive feedback, highlighting technical expertise and design excellence. Since its launch in 2021, it has been used by over 3,600 members of the military community. The browser version has a 76 per cent user engagement rate and over 46 per cent of people who use it regularly. Recognized with a Silver award for 'Innovation in Learning' at the 2023 Learning Awards.
Created interactive digital experiences, incorporating animations and gamification elements.
Produced motion graphics explainer videos.
Worked closely with developers, instructional designers, and stakeholders to enhance user engagement.
Company
NxDesign - Freelance
Role
Graphic Designer
Service
Web Design
Year
2016 - 2018
Worked as a freelance graphic designer on a variety of projects, including logo design, web design, poster design, and album cover design.
Managed client communication and project approach independently.
Maintained a collaborative relationship with Odd Panda Design, contributing to diverse projects, notably continuing and expanding the "My Adventure" brand identity with a full suite of collateral.
Company
Odd Panda Design
Role
Graphic Designer
Service
Web Design
Year
2015 - 2016
Specialized in creating visually compelling web designs and brand identities, primarily for eCommerce.
Managed direct client communication to ensure project alignment and satisfaction.
Collaborated with developers to ensure seamless design execution.
Produced motion graphics, logos, and digital print materials.